PROFILE Profile
Mark Atkinson is an established copywriter, journalist and editor currently based in Dubai, UAE. Published editorial features range across business, travel, lifestyle, health, technology and science topics. Corporate communications include business plans, market reports, bid documents, general correspondence and training
materials. Mark also writes marketing copy such as web content, corporate blogs, brochures and newsletters.
With a senior management background in the UK, Arabian Gulf and Far East, and an MBA with Leicester University in the UK, Mark can advise clients on how to approach specific copywriting projects in terms of structure and tone of voice. He also has extensive experience in technical writing projects such as policy documents, procedures, handbooks and process charts.
By writing corporate blogs for clients at defined intervals, Mark helps companies stay in touch with their customers through social media and optimise their own search engine position. For firms that need a quality check on in-house generated content, his services range from proofreading and minor editing to major rewrites. Taking the time to completely understand each brief, Mark delivers every project to client requirements and to deadline.
ENDORSEMENTS Endorsements
Your excellent understanding of the airline business and ability to immediately get to grips with a brief makes you a pleasure to work with. Tim Burnell, Manager Group Advertising, Emirates Group
Many thanks Mark for your continued writing for Gulf Business. Your writing is consistently high-quality and delivered on time. We look forward to working with you in the future. Alicia Buller, Editor, Gulf Business
Thank you very much for your professionalism and promptness for the Jumeirah Beach Hotel copy you recently wrote for us. Your ability to understand the brief, target market and style we were looking for was great and there were minimal, if any edits after the fact. Jackie McAtee, Former Director of Brand Management - New Projects, Jumeirah Group
Mark, your copy has turned out really well and is much appreciated by the client. I'm using it as a benchmark to share with potential clients looking to develop or revamp their own corporate brochures. Amr Hilmy, Account Manager, Brandcom
Just read all the chapters you have sent and I really like them - full of analysis and thought provoking statements. Thanks a million. Mike Hynes, Managing Partner, Kershaw Leonard (recruitment consultant)
